Because we all deserve pain-free dressing.
Our Mother-Daughter Story
When Emma's mom began to live with chronic pain when she was 12, Emma noticed how difficult it became for her mom to fasten those pesky hook-and-eyes on the back of bras. Old-fashioned bras are annoying and painful.
Emma wanted to create a solution that was going to be easy to put on, comfortable all day, but also beautiful.
After all, it's the 21st century and bras have been made the same way since 1902.
What Makes Us Different
Inclusive Design
Our easy-on bras combine accessibility and comfort, making dressing a breeze for everyone, regardless of hand dexterity.
Comfort First
With no underwires & supportive straps, you won't experience any pain with these bras.
All Women Team
We are a team of bra experts who have spent over 15 years in Paris & NYC training in bra design
We are a team of bra experts who have spent over 15 years in Paris & NYC training in bra design
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